Because restaurant owners have neither the time to monitor, nor the time to ask for products to be tested, the box thus helps them enhances their profession.


Sent to a large networks of restaurant owners and independent operators, the box is appended with a digital communication before, during and after (satisfaction questionnaire and ranking of preferred innovations). 

95% satisfaction rate

A satisfaction survey measures the general and detailed appreciation of the box, as well as the 3 favorite products in the box.

The Network

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The Innovations

The promotion of their products and the survey sent post-shipment, offers brand’s modern visibility and a direct link to their target (without the mediation of a distributor).

Examples of operations

By financing a box intended for all the Campanile hotels of the Louvre Hôtel Group, Heinken, including the central purchasing group, wants to give each hotel an original customer experience to each hotel, bringing its products to life, introducing new products and increasing the brand’s overall sales. Results 300% sales growth on the new products presented and +5% volume growth on the brand’s other products.
This exercice was repeated.

Fresh, frozen or bulky samples are presented in an elegant and amusing manner. According to operations,  the return rate is  from 18 to 25%, directly associating the restaurant owners or the bakers.



satisfaction rate

« A great idea to exchange with the teams! A real moment of pleasure that is much appreciated! »

« Super nice packaging, trendy and pleasant color, the two eyes that hint at a surprise, and we love surprises! »

« A sensory discovery (see, touch, taste) without having to go anywhere »

« It's the first time I've received innovations like this. It's very innovative. »

« A generous approach »

« Receiving samples gives you ideas »

« An interesting approach: multiple products grouped together in a single shipment »

« Saving time to discover new products »

Verbatim accounts for post-operation online surveys

In charge of EquipHotel’s innovation center and competition
330 applications,
63 innovations selected,
4 winners and 1 “Coup de coeur”
Under the presidency of Thierry Marx