Why?
Because restaurant owners have neither the time to monitor, nor the time to ask for products to be tested, the box thus helps them enhances their profession.
How?
Sent to a large networks of restaurant owners and independent operators, the box is appended with a digital communication before, during and after (satisfaction questionnaire and ranking of preferred innovations).
95% satisfaction rate
A satisfaction survey measures the general and detailed appreciation of the box, as well as the 3 favorite products in the box.
The Network
The Innovations
The promotion of their products and the survey sent post-shipment, offers brand’s modern visibility and a direct link to their target (without the mediation of a distributor).
Examples of operations
By financing a box intended for all the Campanile hotels of the Louvre Hôtel Group, Heinken, including the central purchasing group, wants to give each hotel an original customer experience to each hotel, bringing its products to life, introducing new products and increasing the brand’s overall sales. Results 300% sales growth on the new products presented and +5% volume growth on the brand’s other products.
This exercice was repeated.
Fresh, frozen or bulky samples are presented in an elegant and amusing manner. According to operations, the return rate is from 18 to 25%, directly associating the restaurant owners or the bakers.
95%
satisfaction rate
Verbatim accounts for post-operation online surveys
63 innovations selected,
4 winners and 1 “Coup de coeur”
